12 Great Step to Success in Marketing Research

12 Great Step to Success in Marketing Research

Introduction: In present world Marketing Research plays a very significant role in identifying the needs of customers and meeting them in best possible way. The main task of Marketing Research is systematic gathering and analysis of information. Marketing Research includes various important principles for generating information which is useful to managers. “Marketing Research is the function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process” According to American Marketing Association. Marketing Research is systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services. Identify potential customers: Who…
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